"In March 1892] Stanford and California had played the first
college football game on the Pacific Coast in San Francisco... The
pregame activities included a noisy parade down streets bedecked
with school colors. Tickets sold so fast that the Stanford student
manager, future president Herbert Hoover, and his California
counterpart, could not keep count of the gold and silver coins.
When they finally totaled up the proceeds, they found that the
revenues amounted to $30,000--a fair haul for a game that had to be
temporarily postponed because no one had thought to bring a ball
"--from "College Football: History, Spectacle, Controversy, "
Chapter Three
In this comprehensive history of America's popular pastime, John
Sayle Watterson shows how college football in more than one hundred
years has evolved from a simple game played by college students
into a lucrative, semiprofessional enterprise. With a historian's
grasp of the context and a novelist's eye for the telling detail,
Watterson presents a compelling portrait rich in anecdotes,
colorful personalities, and troubling patterns.
He tells how the infamous Yale-Princeton "fiasco" of 1881, in
which Yale forced a 0-0 tie in a championship game by retaining
possession of the ball for the entire game, eventually led to the
first-down rule that would begin to transform Americanized rugby
into American football. He describes the kicks and punches, gouged
eyes, broken collarbones, and flagrant rule violations that nearly
led to the sport's demise (including such excesses as a Yale player
who wore a uniform soaked in blood from a slaughterhouse). And he
explains the reforms of 1910, which gave official approval to a
radical new tactic traditionalists were sure would doom the game as
they knew it--the forward pass.
As college football grew in the booming economy of the 1920s,
Watterson explains, the flow of cash added fuel to an already
explosive mix. Coaches like Knute Rockne became celebrities in
their own right, with highly paid speaking engagements and product
endorsements. At the same time, the emergence of the first
professional teams led to inevitable scandals involving recruitment
and subsidies for student-athletes. Revelations of illicit aid to
athletes in the 1930s led to failed attempts at reform by the
fledgling NCAA in the postwar "Sanity Code," intended to control
abuses by permitting limited subsidies to college players but which
actually paved the way for the "free ride" many players receive
today.
Watterson also explains how the growth of TV revenue led to
college football programs' unprecedented prosperity, just as the
rise of professional football seemed to relegate college teams to
"minor league" status. He explores issues of gender and race, from
the shocked reactions of spectators to the first female
cheerleaders in the 1930s to their successful exploitation by Roone
Arledge three decades later. He describes the role of
African-American players, from the days when Southern schools
demanded all-white teams (and Northern schools meekly complied);
through the black armbands and protests of the 60s; to one of the
game's few successful, if limited, reforms, as black athletes
dominate the playing field while often being shortchanged in the
classroom.
Today, Watterson observes, colleges' insatiable hunger for
revenues has led to an abuse-filled game nearly indistinguishable
from the professional model of the NFL. After examining the
standard solutions for reform, he offers proposals of his own,
including greater involvement by faculty, trustees, and college
presidents. Ultimately, however, Watterson concludes that the
history of college football is one in which the rules of the game
have changed, but those of human nature have not.
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