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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
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Disney Culture (Paperback)
Loot Price: R595
Discovery Miles 5 950
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Disney Culture (Paperback)
Series: Quick Takes: Movies and Popular Culture
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Loot Price R595
Discovery Miles 5 950
Expected to ship within 12 - 17 working days
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Beginning with basic black and white drawings of Oswald the Lucky
Rabbit and Mickey Mouse in the 1920s, the Walt Disney Company, now
nearly 100 years old, is an American institution and a global
multimedia giant. More people visit Disneyland than the Great Wall
of China, the Eiffel Tower, or the Grand Canyon, while annual
revenue for the Disney Company exceeds the GDP of over 100 small
countries. Disney owns ABC, ESPN, Pixar, Marvel, and Lucasfilm.
Walt Disney himself is a national folk hero, with such films as The
Jungle Book and Pinocchio considered national treasures. But how
much do we really know about the company that "all started with a
mouse"? Disney Culture explores the "wonderful world of Disney" in
all its facets and dimensions. John Wills tackles Walt Disney's own
unique vision of America, the history of mascot Mickey Mouse, and
the design of Disneyland in the 1950s; he also examines a range of
Disney movies including animation classics Snow White, Bambi,
Fantasia, and more recently Frozen, as well as live-action
productions such as Mary Poppins, Saving Mr. Banks and Star Wars:
The Force Awakens. Other topics the book touches on are the
creation of a specifically Disney way of doing things in the guise
of business practice (the so-called Disney Way); advances in
animation; theme park operations; the rise of the "Disney
Princess"; and Disney fandom. Disney Culture ultimately challenges
the reader to think more deeply about the U.S. entertainment
industry, investigating how Disney has remained so popular with
generations of children and adults, reshaping American and even
global society and culture.
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