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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Readings in Communication Research Methods - From Theory to Practice (Paperback)
Loot Price: R2,492
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Readings in Communication Research Methods - From Theory to Practice (Paperback)
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The readings in the anthology "Readings in Communication Research
Methods" are written by communication researchers who share true
stories of how they use particular research methods within their
own research programs.
The book helps students understand how researchers face the
numerous challenges of conducting communication research, and how
they produce knowledge that adds to our theoretical understanding
of communication. Students get a real sense of the many decisions
made by researchers who are attempting to design and conduct
research that follows the ideal steps outlined in textbooks.
The book begins with an introductory chapter that links theory to
conceptualization and hypothesis development. The three subsequent
chapters focus on different research methods including survey
research, experimental research, and various forms of analysis.
Topics include: Measurement and Sampling; Internal and External
Validity; Physiological Laboratory Methods; Network, Rhetorical,
Conversation, and Discourse Analysis; and Ethnography.
The insight into real-world scenarios is a direct and useful
contrast to many textbooks on communication research methods that
do a fine job of explaining the process and relative merits of
various methods, but fail to give students a clear understanding of
how the research is actually performed.
"Readings in Communication Research Methods" is a supplemental text
for courses in Communication Research. Paired with a required
textbook, it enhances students' understanding of how research
methods can be successfully used in the real world. Written in a
jargon-free, accessible style, the book is ideal for undergraduate
students.
Jon Nussbaum earned his Ph.D. at Purdue University. He is a
Professor of Communication Arts and Sciences, and Human Development
and Family Studies at Penn State University. Dr. Nussbaum has
served as President of the International Communication Association,
and the International Society of Language and Social Psychology. He
is a former editor of the Journal of Communication, and was a
Fulbright Research Fellow in the United Kingdom. He is a Fellow of
the International Communication Association, and a Fellow within
the Adult Development and Aging Division of the American
Psychological Association. Dr. Nussbaum has published extensively,
with thirteen books, and over 85 journal articles and book chapters
to his credit. He focuses on investigating communication behaviors
and patterns across the life span including research on family,
friendship, and personal relationships with well and frail older
adults. In 2010 Dr. Nussbaum received the B. Aubrey Fisher mentor
award.
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