The title incorporates contextual essays that explore how cultural
theory can be applied to the real-world practice of graphic design,
and are discussed by designers such as Neville Brody, Michael
Bierut and Joan Farrer. This title helps students to develop sound
critical judgment and informed strategies for the conception of new
ideas that accurately reflect the current zeitgeist. All arts
graduates study cultural theory as a part of their degree courses.
This title is a companion guide to this theory; it has been edited
to fit broadly into the diverse curricula of art schools and
colleges around the world and is tailored for course adoptions.
General
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