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Brand vs. Wild - Building Resilient Brands for Harsh Business Environments (Hardcover)
Loot Price: R124
Discovery Miles 1 240
You Save: R517
(81%)
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Brand vs. Wild - Building Resilient Brands for Harsh Business Environments (Hardcover)
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List price R641
Loot Price R124
Discovery Miles 1 240
You Save R517 (81%)
Expected to ship within 9 - 15 working days
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Today's business leaders operate in an increasingly harsh
environment. Uncertainty in the economy causes paralysis. Quarterly
goals drive short-term and shortsighted decisions. Workforce
mobility kills loyalty. Iconic products decline as fast as
start-ups create new categories. And the pressure to do more with
less, combined with the multiplicity of available marketing tools
and technology, can be overwhelming. Now more than ever, brands and
the people who lead them need clarity and guidance. The good news
is that people have found ways to thrive in harsh environments for
millennia. Author Jonathan David Lewis, combining the lessons of
group survival dynamics with more than a decade of proprietary
research into the factors that cause companies to lose their way,
shows leaders how to thrive in unforgiving business environments by
learning to: Focus on navigating risk instead of trying to measure
or reduce it. Cultivate your brand's will to live by staying
positive and asking the most important question: Are you worth it?
Read the brand signs by observing the market, keeping an eye on
performance measures, engaging your team, and listening to your
gut. Develop a concept of "mission" to ensure internal alignment
and reduce friction. Act with urgency rather than waiting for the
right circumstance. Brand vs. Wild helps readers understand the
wilderness in which they find their companies and identify the
specific steps they must take to thrive in the Brand Wilderness.
There is hope in a harsh business world. And Brand vs. Wild is it.
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