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Books > Business & Economics > Industry & industrial studies > Service industries > Financial services industry
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Buy Now, Pay Later - The extraordinary story of Afterpay (Paperback)
Loot Price: R755
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Buy Now, Pay Later - The extraordinary story of Afterpay (Paperback)
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The fascinating behind the scenes story of the brash Aussie
technology start up that changed the way a whole generation around
the world does their shopping. Millennials love it. Amateur
investors made millions out of it, and its founders became
billionaires. But professional investors steered clear, regarding
it as over-valued. In a few short years, the Australian startup
Afterpay has put a rocket under consumer finance and birthed a
global industry. It pioneered the four-payments model that allows
customers to bypass credit cards for online shopping and budgeting,
with the cost borne by the retailer. Just five years after it was
founded, Afterpay had changed the way a generation went shopping,
how brands from big banks to fashion labels win customers, and how
institutions value companies. Buy Now, Pay Later recounts the
dramatic behind-the-scenes story of the founding and rise of
Afterpay. It reveals the network of business and personal
relationships that enabled the company to finance its speedy growth
and the maneuevring that enabled it to escape regulation for years,
as well as the near-death experiences and rising concern that it is
getting young people hooked on debt. Drawing on years of
on-the-ground reporting and interviews with key figures involved in
their rollercoaster ride, this is the Afterpay story told in full.
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