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Marketing and Smart Technologies - Proceedings of ICMarkTech 2021, Volume 1 (Hardcover, 1st ed. 2022) Loot Price: R6,999
Discovery Miles 69 990
Repayment Terms: R656 pm x 12*
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Marketing and Smart Technologies - Proceedings of ICMarkTech 2021, Volume 1 (Hardcover, 1st ed. 2022): Jose Luis Reis, Eduardo...

Marketing and Smart Technologies - Proceedings of ICMarkTech 2021, Volume 1 (Hardcover, 1st ed. 2022)

Jose Luis Reis, Eduardo Parra-Lopez, Luiz Moutinho, Jose Paulo Marques dos Santos

Series: Smart Innovation, Systems and Technologies, 279

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Loot Price R6,999 Discovery Miles 69 990 | Repayment Terms: R656 pm x 12*

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

General

Imprint: Springer Verlag, Singapore
Country of origin: Singapore
Series: Smart Innovation, Systems and Technologies, 279
Release date: March 2022
First published: 2022
Editors: Jose Luis Reis • Eduardo Parra-Lopez • Luiz Moutinho • Jose Paulo Marques dos Santos
Dimensions: 235 x 155 x 44mm (L x W x T)
Format: Hardcover
Pages: 735
Edition: 1st ed. 2022
ISBN-13: 978-981-16-9267-3
Categories: Books > Science & Mathematics > Mathematics > Probability & statistics
Books > Professional & Technical > Energy technology & engineering > Electrical engineering > General
Books > Computing & IT > Applications of computing > Artificial intelligence > General
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LSN: 981-16-9267-X
Barcode: 9789811692673

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