Marketing and Smart Technologies - Proceedings of ICMarkTech 2021, Volume 1 (Hardcover, 1st ed. 2022)

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Smart Innovation, Systems and Technologies, 279
Release date:	March 2022
First published:	2022
Editors:	Jose Luis Reis • Eduardo Parra-Lopez • Luiz Moutinho • Jose Paulo Marques dos Santos
Dimensions:	235 x 155 x 44mm (L x W x T)
Format:	Hardcover
Pages:	735
Edition:	1st ed. 2022
ISBN-13:	978-981-16-9267-3
Categories:	Books > Science & Mathematics > Mathematics > Probability & statistics Books > Professional & Technical > Energy technology & engineering > Electrical engineering > General Books > Computing & IT > Applications of computing > Artificial intelligence > General
LSN:	981-16-9267-X
Barcode:	9789811692673

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