In this wide-ranging and perceptive work of cultural criticism,
Joseph Heath and Andrew Potter shatter the most important myth that
dominates much of radical political, economic, and cultural
thinking. The idea of a counterculture -- a world outside of the
consumer-dominated world that encompasses us -- pervades everything
from the antiglobalization movement to feminism and
environmentalism. And the idea that mocking or simply hoping the
"system" will collapse, the authors argue, is not only
counterproductive but has helped to create the very consumer
society radicals oppose.
In a lively blend of pop culture, history, and philosophical
analysis, Heath and Potter offer a startlingly clear picture of
what a concern for social justice might look like without the
confusion of the counterculture obsession with being different.
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