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Books > Language & Literature > Language & linguistics > Semantics (meaning)
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The Rhetoric of Food - Discourse, Materiality, and Power (Paperback)
Loot Price: R1,683
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The Rhetoric of Food - Discourse, Materiality, and Power (Paperback)
Series: Routledge Studies in Rhetoric and Communication
Expected to ship within 12 - 19 working days
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This book focuses on the rhetoric of food and the power dimensions
that intersect this most fundamental but increasingly popular area
of ideology and practice, including politics, culture, lifestyle,
identity, advertising, environment, and economy. The essays visit a
rich variety of dominant discourses and material practices through
a range of media, channels, and settings including the White House,
social movement rhetoric, televisual programming, urban gardens,
farmers markets, domestic and international agriculture
institutions, and popular culture. Rhetoricians address the
cultural, political, and ecological motives and consequences of
humans' strategic symbolizing and attendant choice-making, visiting
discourses and practices that have impact on our species in their
producing, distributing, regulating, marketing, packaging,
consuming, and talking about food. The essays in this book are
representative of dominant and marginal discourses as well as
perennial issues surrounding the rhetoric of food and include
macro-, meso-, and micro-level analyses and case studies, from
international neoliberal trade policies to media and social
movement discourse to small group and interactional dynamics. This
volume provides an excellent range and critical illumination of
rhetoric's role as both instrumental and constitutive force in food
representations, and its symbolic and material effects.
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