A major analysis of how China is attempting to become a media and
information superpower around the world, seeking to shape the
politics, local media, and information environments of both East
Asia and the World. Since China's ascendancy toward major-power
status began in the 1990s, many observers have focused on its
economic growth and expanding military. China's ability was limited
in projecting power over information and media and the
infrastructure through which information flows. That has begun to
change. Beijing's state-backed media, which once seemed incapable
having a significant effect globally, has been overhauled and
expanded. At a time when many democracies' media outlets are
consolidating due to financial pressures, China's biggest state
media outlets, like the newswire Xinhua, are modernizing,
professionalizing, and expanding in attempt to reach an
international audience. Overseas, Beijing also attempts to impact
local media, civil society, and politics by having Chinese firms or
individuals with close links buy up local media outlets, by signing
content-sharing deals with local media, by expanding China's social
media giants, and by controlling the wireless and wired technology
through which information now flows, among other efforts. In
Beijing's Global Media Offensive - a major analysis of how China is
attempting to build a media and information superpower around the
world, and how this media power integrates with other forms of
Chinese influence - Joshua Kurlantzick focuses on how all of this
is playing out in both China's immediate neighborhood - Southeast
Asia, Taiwan, Australia, and New Zealand - and also in the United
States and many other parts of the world. He traces the ways in
which China is trying to build an information and influence
superpower, but also critically examines the new conventional
wisdom that Beijing has enjoyed great success with these efforts.
While China has worked hard to build a global media and information
superpower, it often has failed to reap gains from its efforts, and
has undermined itself with overly assertive, alienating diplomacy.
Still, Kurlantzick contends, China's media, information and
political influence campaigns will continue to expand and adapt,
helping Beijing exports its political model and protect the ruling
Party, and potentially damaging press freedoms, human rights, and
democracy abroad. An authoritative account of how this
sophisticated and multi-pronged campaign is unfolding, Beijing's
Global Media Offensive provides a new window into China's attempts
to make itself an information superpower.
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