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Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies
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Chinese Outbound Tourist Behaviour - An International Perspective (Hardcover)
Loot Price: R4,268
Discovery Miles 42 680
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Chinese Outbound Tourist Behaviour - An International Perspective (Hardcover)
Series: Advances in Tourism
Expected to ship within 12 - 17 working days
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Assuming an international perspective, Chinese Tourist Outbound
Behaviour presents an insightful exploration of the evolution of
China's tourism market, explores Chinese tourists' behaviour, and
considers how the country's tourism landscape will expand in the
future. Featuring 16 chapters compiled and written by industry
experts representing 11 countries, this collection offers a vivid
profile of Chinese tourists and the characteristics distinguishing
them from other market segments. This book coincides with the
growing interest in Chinese tourism and tourist behaviour as the
top market in the world in terms of tourism spending and arrival
numbers, presenting an overview of Chinese tourist segments and
travel-related concerns to paint a clear picture of the market's
status. Chapters address the future of Chinese tourism, providing
industry stakeholders an up-to-date view on this valuable market
along with suggestions to best harness the market's power.
Providing an up-to-date exploration of numerous contemporary
issues, this book will be valuable to a wide audience, including
advanced students in tourism, hospitality and leisure and
recreation studies and stakeholders, authorities, establishments
and employees within the tourism industry. This book offers readers
greater knowledge about the past, present and future of the Chinese
outbound tourism market.
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