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Private Television in Western Europe - Content, Markets, Policies (Hardcover, New)
Loot Price: R1,861
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Private Television in Western Europe - Content, Markets, Policies (Hardcover, New)
Series: Palgrave Global Media Policy and Business
Expected to ship within 12 - 17 working days
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The existence of commercial television in Europe is relatively new
compared to the United States and was 'officialised' only in 1989
with the adoption of the Television without Frontiers Directive.
The introduction of private television - to some extent coordinated
at the European level, but to a large extent shaped by the EU
Member States - was fiercely commented upon in the 1980s.
Nevertheless, most assertions on the phenomenon of private
television are based not so much on empirical findings but rather
on ideological arguments in favour or against commercial
television. More often than not, arguments are entrenched in 'boom'
and 'doom' perspectives on the commercialisation of media. In
addition, academic research on private television remains scarce to
date: the limited attention from scholars in Europe stands in sharp
contrast with the extensive research in the field on public service
broadcasting. Clustered around three themes, European and national
experiences, content and markets, and policies, Private Television
in Western Europe: Content, Markets, Policies aims to fill this
gap, transcending the 'boom' and 'doom' scenarios that seem so
dominant in media studies research.
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