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Books > Social sciences > Psychology > The self, ego, identity, personality
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Trump Effect (Paperback)
Loot Price: R764
Discovery Miles 7 640
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Trump Effect (Paperback)
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Professor Karina V. Korostelina presents insights into the "Trump
effect" and explains how the support for Trump among the American
general public is based on three complementary pillars. First,
Trump champions a specific conception of American national identity
that empowers his supporters. Second, Trump's leadership has, to an
extent, been crafted from his ability to recognize where and with
whom he can get the most return on his investment (e.g. his
political comments) and address the perceived general malaise in
the U.S. Trump also mirrors the emotions of a disenfranchised
American public, and inspires the use of frustration based anger
and insults to achieve desired aims. He addresses the public's
intolerance of uncertainty and ambivalence by providing simpler
solutions to complex national problems and by blurring the boundary
betweent he leading political parties. Further, Trump employs
existing political polarization and has established a new kind of
morality. Third, Trump challenges the existing political balance of
power within the U.S. and globally. The overarching goal of this
book is to show how the popularity of Trump has revealed
substantial problems in the social, political, and economic fabric
of American life. Aimed at the general public and students in the
U.S. and internationally, the book goes beyond many explanations of
the "Trump Effect". Using a multidisciplinary theoretical lens, it
provides a systemic multifaceted analysis based on multiple
theories of social identity, emotions, cognitions, morality, and
power to explain the broader social phenomena of the rise of
individuals in society.
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