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Designing One Nation - The Politics of Economic Culture and Trade in Divided Germany (Hardcover)
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Designing One Nation - The Politics of Economic Culture and Trade in Divided Germany (Hardcover)
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This is an open access title available under the terms of a CC
BY-NC-ND 4.0 International License. It is free to read at Oxford
Scholarship Online and offered as a free PDF download from OUP and
selected open access locations, thanks to a generous grant from the
Andrew W. Mellon Foundation. The histories of East and West Germany
traditionally emphasize the Cold War rivalries between the
communist and capitalist nations. Yet, even as the countries
diverged in their political directions, they had to create new ways
of working together economically. In Designing One Nation, Katrin
Schreiter examines the material culture of increasing economic
contacts in divided Germany from the 1940s until the 1990s. Trade
events, such as fairs and product shows, became one of the few
venues for sustained links and knowledge between the two countries
after the building of the Berlin Wall. Schreiter uses industrial
design, epitomized by the furniture industry, to show how a network
of politicians, entrepreneurs, and cultural brokers attempted to
nationally re-inscribe their production cultures, define a postwar
German identity, and regain economic stability and political
influence in postwar Europe. What started as a competition for
ideological superiority between East and West Germany quickly
turned into a shared, politically legitimizing quest for an
untainted post-fascist modernity. This work follows products from
the drawing board into the homes of ordinary Germans to offer
insights into how converging visions of German industrial modernity
created shared expectations about economic progress and living
standards. Schreiter reveals how intra-German and European trade
policies drove the creation of products and generated a certain
convergence of East and West German taste by the 1980s. Drawing on
a wide range of sources from governments, furniture firms,
industrial design councils, home lifestyle magazines, and design
exhibitions, Designing One Nation argues that an economic culture
linked the two Germanies even before reunification in 1990.
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