'There have been few critical engagements with the concept of
creativity in recent years, so the authors provide an important
contribution in drawing attention to what is arguably at the heart
of much of what we most value in culture'
- " Douglas Kellner, University of California, Los Angeles
"
'In this important book, Keith Negus and Michael Pickering
challenge commonplace assumptions about creativity and casual
invocations of genius. They give comfort neither to popular wisdom
nor to academic convention. Drawing on the work of philosophers,
sociologists, political theorists and economists, as well as
artists, musicians and novelists, they raise profound questions
about the very ideas which sustain our understanding of art and
culture'
- "Professor John Street, University of East Anglia
"
'It's all too rare to read a cultural studies book that offers
any real originality. This one achieves this, not only by
addressing debates and sources neglected in the field, but also by
traversing high and low culture, and all points between'
- "Dave Hesmondhalgh, The Open University
"
Creativity has become a buzzword and key issue in debates about
cultural policy, human growth and the media and cultural
industries. It has also become a very misused term used to describe
anything from musical and artistic genius, to shady financial
accounting, to the teaching of children and the management of
employees.
But what does it mean?
Negus and Pickering provide a clear and logical way of
understanding what we describe as creative, and how this term has
become central to attaching cultural value. Their book:
. Develops an approach which enables us to think of creativity
as both ordinary and exceptional
. Focuses on creativity as a way of rethinking key concepts in
the study of culture such as:
Convention; innovation; tradition and experience.
This book is useful to those studying Media and Cultural Studies
who need to understand Cultural Production, Communication, Popular
Culture and Cultural Theory."
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