When Adam Smith wrote in 1776 that England was a nation of
shopkeepers, he meant that commerce was a major factor in political
decisions. Smith's observation was even more on-target for
Victorian England: shopkeepers, shops, and shopping were a vital
part of life. Those Victorians with resources could shop often and
had many choices. Industrialization and their imperial connections
gave them an almost unprecedented array of goods. Even the poor and
working classes had more to eat and more to spend as the century
progressed. Here, Graham explores the world of Victorian shops and
shopping in colorful detail. She offers information on the types of
shops and goods they offered, the people who owned and operated
them, those who frequented them, and the contribution of shops and
shopping to the Victorian lifestyle and economy.
Shopping in Victorian England reached a level of importance not
wholly appreciated even by Victorians themselves. New types of
shops appeared, offering an expanding array of goods inventively
packaged and displayed for an expanding group of shoppers. As the
shops grew, so did the activity -- part excursion for provisions,
part entertainment. Women shopped most often, but men, too, had
their shops. Victorians could, by the end of the 19th century, shop
without even leaving their homes: orders could be placed by mail,
telegraph, or telephone. Shops catered to all classes -- the rich,
the poor, and the in-betweens.
This book will help modern readers envision the Victorian
shopping experience by taking them inside the shops and up to the
counters. Readers will learn how the shop was organized, what
services and goods were available, and how goods made their way
from the shop to the home. GrahaM's compelling account provides a
vivid glimpse into a vital--but largely unappreciated-- aspect of
Victorian life.
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