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Books > Business & Economics > Business & management > Management & management techniques
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Advances in Business and Management Forecasting (Hardcover, Illustrated Ed)
Loot Price: R3,716
Discovery Miles 37 160
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Advances in Business and Management Forecasting (Hardcover, Illustrated Ed)
Series: Advances in Business and Management Forecasting
Expected to ship within 10 - 15 working days
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Total price: R3,736
Discovery Miles: 37 360
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Advances in Business and Management Forecasting is a blind refereed
serial publication published on an annual basis. The objective of
this research annual is to present state-of-the-art studies in the
application of forecasting methodologies to such areas as sales,
marketing, and strategic decision making. (An accurate, robust
forecast is critical to effective decision making.) It is the hope
and direction of the research annual to become an applications and
practitioner-oriented publication.
The topics will normally include sales and marketing, forecasting,
new product forecasting, judgmentally-based forecasting, the
application of surveys to forecasting, forecasting for strategic
business decisions, improvements in forecasting accuracy, and sales
response models. It is both the hope and direction of the editorial
board to stimulate the interest of the practitioners of forecasting
to methods and techniques that are relevant.
In Volume 5, there are sections devoted to financial applications
of forecasting, as well as demand forecasting. There is, also, a
section on general business applications of forecasting, as well as
one on forecasting methodologies.
*Presents state-of-the-art studies in the application of
forecasting methodologies to such areas as sales, marketing, and
strategic decision making.
*Publishes annually
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