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Real Influencers - Fourteen Disappearing Acts that Left Fingerprints on History (Paperback)
Loot Price: R385
Discovery Miles 3 850
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Real Influencers - Fourteen Disappearing Acts that Left Fingerprints on History (Paperback)
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Loot Price R385
Discovery Miles 3 850
Expected to ship within 12 - 17 working days
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What is influence and why might real influencers be those whose
names we no longer remember? Ken Weisbrode embarks on an
exploration to trace the most powerful strands of cultural and
intellectual influence, and demonstrates it might not be what we
think it is. "The influencer is a person who made an art of absence
in the trade of cultural and sometimes political capital. The ones
in this book represent a range of vocations, from politics to
diplomacy to novel-writing, but almost all were cultural
entrepreneurs. They were not puppet masters, gray eminences, unsung
heroes, or Svengalis--although one or two have been portrayed thus.
Rather, their influence is spread by virtue of their willful
disappearance, of its perpetuation of a new language and cultural
standard, and of their many conscious and unconscious imitators.
The reason they had such influence was precisely because a part of
their method was to be less visible in order to watch their ideas,
habits, and styles proliferate without their names necessarily
being affixed. [...] Yet, to understand such a modus operandi is
necessary today when the proliferation of social media influencers
are squandering cultural capital so quickly by the simultaneous
promotion of their products, above all, themselves."
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