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A Profile of the Global Airline Industry (Paperback)
Loot Price: R480
Discovery Miles 4 800
You Save: R40
(8%)
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A Profile of the Global Airline Industry (Paperback)
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List price R520
Loot Price R480
Discovery Miles 4 800
You Save R40 (8%)
Expected to ship within 10 - 15 working days
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The airline industry is one of the most fascinating in the world,
with roots going back to the earliest years of the 20th century.
Not long after the Wright brothers flew successfully for the first
time in 1903, interest in aviation for military and commercial
purposes began. In the late teens, the United States government
began offering potentially lucrative airmail contracts to start-up
air carriers and, despite some rough patches along the way, by the
1930s, the industry was beginning to look like the companies we see
today; The industry, both in the United States and abroad,
continued to grow during the 1950s, 60s, and 70s. By the mid-1970s,
Congress decided that economic regulation was no longer necessary
and began the process of deregulation by freeing the all-cargo
carriers from most CAB oversight in 1977. In 1978, for better or
worse, the passenger airlines were deregulated as well.
Deregulation transformed the U.S. airline industry forever. New
carriers entered the marketplace, while old ones failed and the
industry experience such trends as consolidation, globalization
and, more recently cost-cutting and downsizing. This book will
provide the reader with insight into the nature of the airlines and
why companies promulgate the strategies they do. First, the history
of commercial air services will be examined, with an initial focus
on the United States. After that background, airline operations
around the world will be compared and the different types of
carriers that comprise the industry will be discussed. Next, the
reader will learn about important uncontrollable outside forces
(fuel costs, terrorism, economic conditions, etc.) that can have
dramatic and potentially devastating impacts on an airline. A
discussion of the impact of both economic regulation and
deregulation will follow. Finally future opportunities and
challenges facing the airline industry will be presented in light
of increased global demand and dwindling natural resources.
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