Digital Product Management (Paperback)

With this practical guide, you'll learn how to understand the needs of external customers without requirements elicitation or sign-offs, the difference between customer and business value, and why you need to create both. You'll discover how to respond to changes in the market and the actions of competitors. You'll understand how to develop new products, launch them into the market, and how to deliver business outcomes through the maturity and eventual retirement of your product.

General

Imprint:	BCS, The Chartered Institute for IT
Country of origin:	United Kingdom
Release date:	September 2022
First published:	2022
Authors:	Kevin J. Brennan • Sallie Godwin • Filip Hendrickx
Dimensions:	244 x 170 x 22mm (L x W x T)
Format:	Paperback
Pages:	208
ISBN-13:	978-1-78017-532-4
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Computing & IT > Computer software packages > Other software packages > Enterprise software > General
LSN:	1-78017-532-9
Barcode:	9781780175324

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