The Content Analysis Guidebook (Paperback, 2nd Revised edition)

Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	October 2013
First published:	December 2012
Authors:	Kimberly A. Neuendorf
Dimensions:	254 x 177 x 18mm (L x W x T)
Format:	Paperback
Pages:	456
Edition:	2nd Revised edition
ISBN-13:	978-1-4129-7947-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Social sciences > Sociology, social studies > Social research & statistics > General
LSN:	1-4129-7947-1
Barcode:	9781412979474

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