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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > Feminism
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Gender, Branding, and the Modern Music Industry - The Social Construction of Female Popular Music Stars (Paperback, 2nd edition)
Loot Price: R1,128
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Gender, Branding, and the Modern Music Industry - The Social Construction of Female Popular Music Stars (Paperback, 2nd edition)
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Gender, Branding, and the Modern Music Industry combines interview
data with music industry professionals with theoretical frameworks
from sociology, mass communication, and marketing to explain and
explore the gender differences female artists experience. This book
provides a rare lens on the rigid packaging process that transforms
female artists of various genres into female pop stars. Stars-and
the industry power brokers who make their fortunes-have learned to
prioritize sexual attractiveness over talent as they fight a
crowded field for movie deals, magazine covers, and fashion lines,
let alone record deals. This focus on the female pop star's body as
her core asset has resigned many women to being "short term
brands," positioned to earn as much money as possible before
burning out or aging ungracefully. This book, which includes
interview data from music industry insiders, explores the
sociological forces that drive women into these tired
representations, and the ramifications for the greater social
world.
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