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Gender, Branding, and the Modern Music Industry - The Social Construction of Female Popular Music Stars (Paperback, 2nd edition) Loot Price: R1,282
Discovery Miles 12 820
Gender, Branding, and the Modern Music Industry - The Social Construction of Female Popular Music Stars (Paperback, 2nd...

Gender, Branding, and the Modern Music Industry - The Social Construction of Female Popular Music Stars (Paperback, 2nd edition)

Kristin J. Lieb

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Loot Price R1,282 Discovery Miles 12 820 | Repayment Terms: R120 pm x 12*

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Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars-and the industry power brokers who make their fortunes-have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: 2018
First published: 2018
Authors: Kristin J. Lieb
Dimensions: 229 x 152 x 17mm (L x W x T)
Format: Paperback
Pages: 266
Edition: 2nd edition
ISBN-13: 978-1-138-06416-4
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Sociology, social studies > Social institutions > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Music industry
Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > Feminism
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LSN: 1-138-06416-5
Barcode: 9781138064164

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