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The American Surfer - Radical Culture and Capitalism (Paperback)
Loot Price: R1,289
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The American Surfer - Radical Culture and Capitalism (Paperback)
Series: Routledge Advances in Sociology
Expected to ship within 12 - 17 working days
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The image of surfing is everywhere in American popular culture -
films, novels, television shows, magazines, newspaper articles,
music, and especially advertisements. In this book, Kristin Lawler
examines the surfer, one of the most significant and enduring
archetypes in American popular culture, from its roots in ancient
Hawaii, to Waikiki beach at the dawn of the twentieth century,
continuing through Depression-era California, cresting during the
early sixties, persistently present over the next three decades,
and now, more globally popular than ever. Throughout, Lawler sets
the image of the surfer against the backdrop of the negative
reactions to it by those groups responsible for enforcing the
Puritan discipline - pro-work, anti-spontaneity - on which capital
depends and thereby offers a fresh take on contemporary discussions
of the relationship between commercial culture and counterculture,
and between counterculture and capitalism.
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