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Persuasive Recommender Systems - Conceptual Background and Implications (Paperback, 2013 ed.)
Loot Price: R1,580
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Persuasive Recommender Systems - Conceptual Background and Implications (Paperback, 2013 ed.)
Series: SpringerBriefs in Electrical and Computer Engineering
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Whether users are likely to accept the recommendations provided by
a recommender system is of utmost importance to system designers
and the marketers who implement them. By conceptualizing the advice
seeking and giving relationship as a fundamentally social process,
important avenues for understanding the persuasiveness of
recommender systems open up. Specifically, research regarding
influential factors in advice seeking relationships, which is
abundant in the context of human-human relationships, can provide
an important framework for identifying potential influence factors
in recommender system context. This book reviews the existing
literature on the factors in advice seeking relationships in the
context of human-human, human-computer, and human-recommender
system interactions. It concludes that many social cues that have
been identified as influential in other contexts have yet to be
implemented and tested with respect to recommender systems.
Implications for recommender system research and design are
discussed.
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