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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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Global Culture Industry (Hardcover)
Loot Price: R2,222
Discovery Miles 22 220
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Global Culture Industry (Hardcover)
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In the first half of the twentieth century, Theodor Adorno wrote
about the 'culture industry'. For Adorno, culture too along with
the products of factory labour was increasingly becoming a
commodity. Now, in what they call the 'global culture industry',
Scott Lash and Celia Lury argue that Adorno's worst nightmares have
come true.
Their new book tells the compelling story of how material objects
such as watches and sportswear have become powerful cultural
symbols, and how the production of symbols, in the form of globally
recognized brands, has now become a central goal of capitalism.
Global Culture Industry provides an empirically and theoretically
rich examination of the ways in which these objects - from Nike
shoes to Toy Story, from global football to conceptual art -
metamorphose and move across national borders.
This book is set to become a dialectic of enlightenment for the
age of globalization. It will be essential reading for students and
scholars across the social sciences.
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