* Prepares students to conduct their first empirical research
study, with quantitative and qualitative methods covered in detail.
Common features as well as differences between the two research
approaches are explored. * While theoretical material is included,
the emphasis is on providing practical, easy-to-follow advice on
how to conduct a first research project. * Unlike most texts with
hypothetical examples, this text-with real examples written by a
variety of published researchers-makes research methods come alive.
Students see how research methods are used to explore important,
contemporary problems. * Factual Questions at the end of each
chapter help students review key concepts covered in the chapters.
* Questions for Discussion encourage students to consider specific
techniques and strategies that they might use while conducting
their research.
General
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