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Preaching on Wax - The Phonograph and the Shaping of Modern African American Religion (Hardcover)
Loot Price: R3,106
Discovery Miles 31 060
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Preaching on Wax - The Phonograph and the Shaping of Modern African American Religion (Hardcover)
Series: Religion, Race, and Ethnicity
Expected to ship within 10 - 15 working days
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The overlooked African American religious history of the phonograph
industry Winner of the 2015 Frank S. and Elizabeth D. Brewer Prize
for outstanding scholarship in church history by a first-time
author presented by the American Society of Church History
Certificate of Merit, 2015 Award for Excellence in Historical
Recorded Sound Research presented by the Association for Recorded
Sound Collections From 1925 to 1941, approximately one hundred
African American clergymen teamed up with leading record labels
such as Columbia, Paramount, Victor-RCA to record and sell their
sermons on wax. While white clerics of the era, such as Aimee
Semple McPherson and Charles Fuller, became religious entrepreneurs
and celebrities through their pioneering use of radio, black clergy
were largely marginalized from radio. Instead, they relied on other
means to get their message out, teaming up with corporate titans of
the phonograph industry to package and distribute their old-time
gospel messages across the country. Their nationally marketed folk
sermons received an enthusiastic welcome by consumers, at times
even outselling top billing jazz and blues artists such as Bessie
Smith and Ma Rainey. These phonograph preachers significantly
shaped the development of black religion during the interwar
period, playing a crucial role in establishing the contemporary
religious practices of commodification, broadcasting, and
celebrity. Yet, the fame and reach of these nationwide media
ministries came at a price, as phonograph preachers became subject
to the principles of corporate America. In Preaching on Wax, Lerone
A. Martin offers the first full-length account of the
oft-overlooked religious history of the phonograph industry. He
explains why a critical mass of African American ministers teamed
up with the major phonograph labels of the day, how and why black
consumers eagerly purchased their religious records, and how this
phonograph religion significantly contributed to the shaping of
modern African American Christianity. Instructor's Guide
General
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