Why Managers and Companies Take Risks (Paperback, 2006 ed.)

The book answers a simple question: when managers and companies face a decision with two outcomes that are safe and risky, what leads them to choose the risky alternative? The answer starts with a detailed review of the theory behind risk and decision making by managers. The book then gathers real-world evidence using two surveys of senior managers and directors to analyze why they take risks, and how companies control risks.

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