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Temporal Modelling of Customer Behaviour (Hardcover, 1st ed. 2020)
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Temporal Modelling of Customer Behaviour (Hardcover, 1st ed. 2020)
Series: Springer Theses
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This book describes advanced machine learning models - such as
temporal collaborative filtering, stochastic models and Bayesian
nonparametrics - for analysing customer behaviour. It shows how
they are used to track changes in customer behaviour, monitor the
evolution of customer groups, and detect various factors, such as
seasonal effects and preference drifts, that may influence
customers' purchasing behaviour. In addition, the book presents
four case studies conducted with data from a supermarket health
program in which the customers were segmented and the impact of
promotional activities on different segments was evaluated. The
outcomes confirm that the models developed here can be used to
effectively analyse dynamic behaviour and increase customer
engagement. Importantly, the methods introduced here can also be
used to analyse other types of behavioural data such as activities
on social networks, and educational systems.
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