Current Trends and Issues in Internal Communication - Theory and Practice (Paperback, 1st ed. 2021)

This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	New Perspectives in Organizational Communication
Release date:	October 2022
First published:	2021
Editors:	Linjuan Rita Men • Ana Tkalac Vercic
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	263
Edition:	1st ed. 2021
ISBN-13:	978-3-03-078215-3
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Business mathematics & systems > General Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	3-03-078215-8
Barcode:	9783030782153

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