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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed

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Entrepreneurial Marketing for SMEs (Hardcover, 1st ed. 2015) Loot Price: R3,599
Discovery Miles 35 990
Repayment Terms: R337 pm x 12*
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Entrepreneurial Marketing for SMEs (Hardcover, 1st ed. 2015): Luca Cacciolatti, Soo Hee Lee

Entrepreneurial Marketing for SMEs (Hardcover, 1st ed. 2015)

Luca Cacciolatti, Soo Hee Lee

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Loot Price R3,599 Discovery Miles 35 990 | Repayment Terms: R337 pm x 12*

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Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2015
First published: 2015
Authors: Luca Cacciolatti • Soo Hee Lee
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Hardcover
Pages: 215
Edition: 1st ed. 2015
ISBN-13: 978-1-137-53256-5
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-137-53256-4
Barcode: 9781137532565

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