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Grupo Prisa - Media Power in Contemporary Spain (Paperback)
Loot Price: R605
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Grupo Prisa - Media Power in Contemporary Spain (Paperback)
Series: Global Media Giants
Expected to ship within 12 - 17 working days
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In one of the first English-language studies of Grupo Prisa, this
book delivers a comprehensive and concise approach to the
political, economic and social-cultural profile of one of the
leading cross-media conglomerates in Europe, tracing its
development from a single newspaper publisher in 1972. Prisa is now
the world's leading Spanish and Portuguese-language media group in
the creation and distribution of content in the fields of culture,
education, and information, producing content for more than twenty
countries with global brands like El Pais (newspaper), Los 40
(radio), or Santillana (education). Using a critical political
economy approach, the authors track Prisa's journey to becoming a
cross-media conglomerate, and examine how it mirrors the recent
history of the economic and political developments in Spain. This
concise and highly contemporary volume is ideal for students,
scholars and researchers looking to further their understanding of
a growing Spanish-language media power, or more generally
interested in international communication and media industries.
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