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APA Handbook of Consumer Psychology (Hardcover) Loot Price: R6,008
Discovery Miles 60 080
Repayment Terms: R563 pm x 12*
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APA Handbook of Consumer Psychology (Hardcover): Lynn R. Kahle, Tina M. Lowrey, Joel Huber

APA Handbook of Consumer Psychology (Hardcover)

Lynn R. Kahle, Tina M. Lowrey, Joel Huber

Series: APA Handbooks in Psychology (R)

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Loot Price R6,008 Discovery Miles 60 080 | Repayment Terms: R563 pm x 12*

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APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends.

General

Imprint: American Psychological Association
Country of origin: United States
Series: APA Handbooks in Psychology (R)
Release date: March 2022
Editors: Lynn R. Kahle • Tina M. Lowrey • Joel Huber
Dimensions: 279 x 216 x 49mm (L x W x T)
Format: Hardcover
Pages: 778
ISBN-13: 978-1-4338-3642-8
Categories: Books > Reference & Interdisciplinary > Encyclopaedias & reference works > General
Books > Social sciences > Psychology > General
Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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LSN: 1-4338-3642-4
Barcode: 9781433836428

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