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Books > Reference & Interdisciplinary > Encyclopaedias & reference works
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APA Handbook of Consumer Psychology (Hardcover)
Loot Price: R6,008
Discovery Miles 60 080
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APA Handbook of Consumer Psychology (Hardcover)
Series: APA Handbooks in Psychology (R)
Expected to ship within 12 - 19 working days
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APA Handbook of Consumer Psychology presents a comprehensive survey
of the field, including historical reviews and critical sources of
information in both core and emerging literature. Broad coverage
areas include perspectives on consumer psychology, consumer
characteristics and contexts, use of psychology to communicate with
consumers, consumer cognitions and affect, and use of psychology to
carry out business functions. Chapters pinpoint practical issues;
probe unresolved and controversial topics in a balanced manner; and
present future theoretical, research, and practice trends.
General
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