Book & CD-ROM. If you enjoy working outdoors and want to
incorporate your creativity into your work, operating a small
nursery, landscaping, or lawn service may be the perfect business
for you. In fact, many operators combine all three of these
elements to make an ideal year-round business. This is an ideal
home-based business and can be started with just a few thousand
pounds. This guide provides readers with an understanding of the
basic concepts of starting their own service business. The book
offers a comprehensive and detailed study of the business side of
the nursery and landscape business. You will learn everything from
the initial start-up decisions to working with clients. If you are
investigating opportunities in this type of business, you should
begin by reading this book. If you enjoy working with people and
working outdoors, this may be the perfect business for you. Keep in
mind that this business looks easy but, as with any business, looks
can be deceiving. This complete manual will arm you with everything
you need, including sample business forms; contracts; worksheets
and checklists for planning, opening, and running day-to-day
operations; setting up your office; plans and layouts; and dozens
of other valuable, timesaving tools of the trade that no business
should be without. While providing detailed instruction and
examples, the author leads you through every detail that will bring
success. You will learn how to draw up a winning business plan (the
companion CD-ROM has the actual business plan you can use in
Microsoft Word) and about choosing a name, equipment, equipment
maintenance, selling your other services to your present customers,
how to attract and bid on residential and commercial accounts,
contracts and billing procedures, advertising, insurance, legal
matters, basic cost control systems, market research, getting new
clients, tax laws, pricing, leads, sales and marketing techniques,
and pricing formulas. You will learn how to set up computer systems
to save time and money, how to hire and keep a qualified
professional staff, how to manage and train employees, how to
generate high profile public relations and publicity, and how to
implement low cost internal marketing ideas. You will learn how to
build your business by using low and no cost ways to satisfy
customers, as well as ways to increase sales and have customers
refer others to you. You will learn about basic accounting and
bookkeeping procedures, auditing, successful budgeting, and profit
planning development, as well as thousands of great tips and useful
guidelines. This manual delivers innovative ways to streamline your
business. Learn new ways to make your operation run smoother and
increase performance. Successful entrepreneurs will appreciate this
valuable resource and reference it in their daily activities as a
source of ready-to-use forms, Web sites, operating and cost cutting
ideas, and mathematical formulas that can easily be applied to
their operations. The companion CD-ROM contains all the forms found
in the book, as well as a sample business plan you can adapt for
your own use.
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