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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Online Panel Research - A Data Quality Perspective (Paperback)
Loot Price: R2,007
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Online Panel Research - A Data Quality Perspective (Paperback)
Expected to ship within 12 - 19 working days
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Provides new insights into the accuracy and value of online panels
for completing surveys Over the last decade, there has been a major
global shift in survey and market research towards data collection,
using samples selected from online panels. Yet despite their
widespread use, remarkably little is known about the quality of the
resulting data. This edited volume is one of the first attempts to
carefully examine the quality of the survey data being generated by
online samples. It describes some of the best empirically-based
research on what has become a very important yet controversial
method of collecting data. Online Panel Research presents 19
chapters of previously unpublished work addressing a wide range of
topics, including coverage bias, nonresponse, measurement error,
adjustment techniques, the relationship between nonresponse and
measurement error, impact of smartphone adoption on data
collection, Internet rating panels, and operational issues. The
datasets used to prepare the analyses reported in the chapters are
available on the accompanying website:
www.wiley.com/go/online-panel * Covers controversial topics such as
professional respondents, speeders, and respondent validation. *
Addresses cutting-edge topics such as the challenge of smartphone
survey completion, software to manage online panels, and Internet
and mobile ratings panels. * Discusses and provides examples of
comparison studies between online panels and other surveys or
benchmarks. * Describes adjustment techniques to improve sample
representativeness. * Addresses coverage, nonresponse, attrition,
and the relationship between nonresponse and measurement error with
examples using data from the United States and Europe. * Addresses
practical questions such as motivations for joining an online panel
and best practices for managing communications with panelists. *
Presents a meta-analysis of determinants of response quantity. *
Features contributions from 50 international authors with a wide
variety of backgrounds and expertise. This book will be an
invaluable resource for opinion and market researchers, academic
researchers relying on web-based data collection, governmental
researchers, statisticians, psychologists, sociologists, and other
research practitioners.
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