The small business is an often underestimated asset of both the
modern economy and the commercial workforce. Those employed by
small businesses make up a large percentage of both the U.S. and
Canadian populations, and with the internet and other technologies
connecting us like never before, the opportunity is present for
even the smallest company to reach a global scale. Strategic
Utilization of Information Systems in Small Business explores the
possibilities not just in expanding a business, but in assisting a
business in meeting its full potential, no matter its size.
Including a variety of perspectives on what it means to be a small
business and how to bring that business to maturity, this book is
an essential reference source for small business owners, managers,
and employees, as well as students, researchers, and aspiring
entrepreneurs. This publication features chapters on the different
aspects of management processes, e-commerce, and e-businesses,
including the characteristics of a smart entrepreneur, success vs.
failure, longevity, technology adoption, the types of different
information systems and how to implement them, data and decision
making, theories for investigating small businesses, business
strategy, and competitive advantage.
General
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