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City Branding and New Media - Linguistic Perspectives, Discursive Strategies and Multimodality (Hardcover) Loot Price: R2,154
Discovery Miles 21 540
Repayment Terms: R202 pm x 12*
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City Branding and New Media - Linguistic Perspectives, Discursive Strategies and Multimodality (Hardcover): M. Paganoni

City Branding and New Media - Linguistic Perspectives, Discursive Strategies and Multimodality (Hardcover)

M. Paganoni

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Loot Price R2,154 Discovery Miles 21 540 | Repayment Terms: R202 pm x 12*

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This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

General

Imprint: Palgrave Pivot
Country of origin: United Kingdom
Release date: 2015
Authors: M. Paganoni
Dimensions: 216 x 140 x 15mm (L x W x T)
Format: Hardcover
Pages: 162
ISBN-13: 978-1-137-38795-0
Categories: Books > Language & Literature > Language & linguistics > Sociolinguistics
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LSN: 1-137-38795-5
Barcode: 9781137387950

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