The story of Mal Coven the family man, the businessman, and the
entrepreneur for whom retirement from the Biway has meant pursuing
original entrepreneurial ideas — as well as brushing up
against and corresponding with celebrities Barbara Walters, Larry
King, Nancy Sinatra, Jackie Mason, Bud Selig, Mort Zuckerman,
Arthur Sulzberger Jr., and others.
Coven reveals the secrets behind his and Abe Fish's founding and
development of the Biway, a hugely successful discount chain that
predated the coming of Wal-Mart to Canada. During their 28-year
tenure, the Biway grew to 249 stores across eight provinces,
delivering quality merchandise at low markups and low prices never
before seen in a chain store in the country.
Interwoven throughout are stories of the author's many passions,
including breakfasts with "the Knights of the Round Bagel,"
following the Toronto Blue Jays, and cultivating his taste for
smoked meat, hot dogs, and other fun foods.
"Mal Coven is 'The Determinator' — a man who achieves
what he seeks and succeeds at what he does. He's a winner in
business and life." —PAUL V. GODFREY, President and CEO,
Postmedia Network
"Coven is a great storyteller. Read this book for fun and
knowledge about retailing. It can't miss " —LEONARD
SIMPSON, Chairman, Town Shoes Limited
Mal Coven, the son of Jewish immigrants from the Russian empire,
grew up in Mattapan, a working-class neighbourhood of Boston. His
education in business began with his father, a custom peddler who
walked door to door and floor to floor, selling merchandise and
extending credit to fellow immigrants in Boston. He is a graduate
of the renowned Boston Latin School and Boston College. Coven went
from stock boy to boys' buyer at Filene's, "The World's Largest
Specialty Store," in Boston. In 1961, he got really lucky when his
brother-in-law Abe Fish in Toronto invited him to become a partner
in two stores that were to lead to the successful Biway discount
chain. He lives in Toronto.
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