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Gabler Marketing-lexikon (German, Hardcover, 2nd 2. Aufl. 2004 ed.) Loot Price: R4,336
Discovery Miles 43 360
Repayment Terms: R406 pm x 12*
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Gabler Marketing-lexikon (German, Hardcover, 2nd 2. Aufl. 2004 ed.): Manfred Bruhn, Christian Homburg

Gabler Marketing-lexikon (German, Hardcover, 2nd 2. Aufl. 2004 ed.)

Manfred Bruhn, Christian Homburg

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Loot Price R4,336 Discovery Miles 43 360 | Repayment Terms: R406 pm x 12*

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In mehr als 4.200 Stichwortern bietet Ihnen das Gabler Lexikon Marketing einen breiten Uberblick uber den State-of-the-Art des gesamten Marketing. Sie erhalten umfassende und praxisgerechte Informationen daruber, wie mit Marketingkonzepten erfolgreiche Massnahmen geplant werden, wie Prozesse und Strukturen im Marketing optimal zu steuern sind, wie sich die marketingpolitischen Instrumente sinnvoll einsetzen lassen und vieles mehr."

General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Release date: April 2004
First published: April 2004
Editors: Manfred Bruhn • Christian Homburg
Dimensions: 234 x 156 x 49mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 830
Edition: 2nd 2. Aufl. 2004 ed.
ISBN-13: 978-3-409-29971-8
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-409-29971-8
Barcode: 9783409299718

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