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Integrierte Verbandskommunikation (German, Paperback, 2014 ed.) Loot Price: R558
Discovery Miles 5 580
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Integrierte Verbandskommunikation (German, Paperback, 2014 ed.): Manfred Bruhn

Integrierte Verbandskommunikation (German, Paperback, 2014 ed.)

Manfred Bruhn

Series: Essentials

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Loot Price R558 Discovery Miles 5 580

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Verbande haben sich mit einer Vielzahl unterschiedlicher Anspruchsgruppen auseinanderzusetzen. Zudem existieren verschiedene Moglichkeiten der Kommunikation bzw. der Zielgruppenansprache. Die Relevanz einer Integrierten Kommunikation uber alle Kommunikationsinstrumente ist daher unbestritten. Der Beitrag zeigt auf, wie die Besonderheiten der Verbandskommunikation im Rahmen einer Integrierten Kommunikation Berucksichtigung finden. Zudem werden Erfolgsbeispiele von Verbanden aufgezeigt, die eine effektive und effiziente Integrierte Kommunikation erfolgreich in der Praxis umsetzen."

General

Imprint: Springer vs
Country of origin: Germany
Series: Essentials
Release date: May 2014
First published: May 2014
Authors: Manfred Bruhn
Dimensions: 210 x 148 x 2mm (L x W x T)
Format: Paperback - Trade
Pages: 30
Edition: 2014 ed.
ISBN-13: 978-3-658-05539-4
Languages: German
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
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LSN: 3-658-05539-1
Barcode: 9783658055394

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