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Entrepreneurship in Context (Hardcover)
Loot Price: R4,361
Discovery Miles 43 610
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Entrepreneurship in Context (Hardcover)
Series: Routledge Studies in Entrepreneurship
Expected to ship within 12 - 17 working days
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Much research in entrepreneurship presents results as if they are
universally and timelessly valid. Entrepreneurship in Context takes
the opposite tack -- it studies entrepreneurship as a context bound
phenomenon. For entrepreneurship, the importance of context goes
beyond gaining understanding and avoiding mistakes. The reciprocal
influence exercised by the entrepreneurial venture and its
corresponding context is at the very heart of the entrepreneur as
an agent of change. The book addresses context in a narrow sense,
i.e. a person's life situation and local, situational
characteristics. It also deals with wider contexts such as social,
industry, cultural, ethnic, sustainability-related, institutional,
and historical contexts. The book studies the interconnectedness of
all these various sub-contexts. It zooms in on the actions that
entrepreneurs take to involve, engage, and influence their context
and shows the changing and dynamic nature of context. It provides
lessons for entrepreneurs about which contextual elements should be
prioritized, engaged and sought out.
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