The starting point for this comparative study on the role of
English within the media worlds of European youth is the
recognition of the increasing importance of communication with
peoples from other cultures and countries.
Within the European Union (EU), English has a special role in
this regard. While EU policy promotes all languages spoken in
member states, and although English is not the most frequently
spoken first language, it is the language two Europeans are most
likely to use to make themselves understood. This lingua franca
phenomenon occurs not only in the fields of science and technology,
but also in business and everyday, personal interactions. The
media, which plays an important role in intercultural
communication, serves as a cultural forum, and both creates culture
and transmits representations of other cultures. Its offerings are
often highly internationalized, especially in pop culture, films,
TV series, and variety shows, which exercise great influence on
cultural and linguistic issues in the multilingual, multicultural
EU.
The primary goals of "In the Presence of English: Media and
European Youth" are to gain insight into the roles of English in
and for Europe; to contribute to discussions of the possibilities
of transnational media offerings; to better understand the
influence of media in foreign language acquisition and of its role
in promoting cross cultural understanding across European cultures;
and to better understand the role of English media in the
construction of the world view of European youth. The research
presented on the relationship of media use to language proficiency
has relevance to how schools react to and take advantage of
mediainfluences on English acquisition. It also has implications
for approaches to language policy and planning issues relating to
the present and future role of English in the EU, and the
re-evaluation of the presence and prevalence of English in the
media both as a threat to the notion of a European identity and as
a contributing factor in the creation of such an identity.
Researchers, scholars, practitioners, and students of such
fields as second language pedagogy and acquisition, language
policy, media and communication, and sociolinguistics as well as
educational and social psychology will all have an interest in "In
the Presence of English: Media and European Youth."
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