The Brains Behind Great Ad Campaigns - Creative Collaboration between Copywriters and Art Directors (Hardcover)

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "PEDIGREE (R) Adoption Drive" program, or the breakthrough UPS "Whiteboard" campaign. See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns. Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging.

General

Imprint:	Rowman & Littlefield Publishers
Country of origin:	United States
Release date:	July 2009
First published:	September 2009
Authors:	Margo Berman • Robyn Blakeman
Dimensions:	239 x 161 x 20mm (L x W x T)
Format:	Hardcover
Pages:	224
ISBN-13:	978-0-7425-5550-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	0-7425-5550-X
Barcode:	9780742555501

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