In Feminist Film Theory and Pretty Woman, Mari Ruti traces the
development of feminist film theory from its foundational concepts
such as the male gaze, female spectatorship, and the masquerade of
femininity to 21st-century analyses of neoliberal capitalism,
consumerism, postfeminism, and the revival of "girly" femininity as
a cultural ideal. By interpreting Pretty Woman as a movie that
defies easy categorization as either feminist or antifeminist, the
book counters the all-too-common critical dismissal of romantic
comedies as mindless drivel preoccupied with trivial "feminine"
concerns such as love and shopping. The book's lucid presentation
of the key concerns of feminist film theory, along with its
balanced reading of Pretty Woman, shed light on a Hollywood genre
often overlooked by film critics: the romantic comedy.
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