The author examines how Darwinism has been used to explain novelty
and change in culture through the Darwinian approach to creativity
and the theory of memes. The first claims that creativity is based
on a Darwinian process of blind variation and selection, while the
latter claims that culture is based on and explained by units -
memes - that are similar to genes. Both theories try to describe
and explain mind and culture by applying Darwinism by way of
analogies. The author shows that the analogies involved in these
theories lead to claims that give either wrong or at least no new
descriptions or explanations of the phenomena at issue. Whereas the
two approaches are usually defended or criticized on the basis that
they are dangerous for our vision of ourselves, this book takes a
different perspective: it questions the acuteness of these
approaches. Darwinian theory is not like a dangerous wolf, hunting
for our self image. Far from it, in the case of the two analogical
applications addressed in this book, Darwinian theory is shown to
behave more like a disoriented sheep in wolf's clothing.
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