From its invention as a cocaine-laced patent medicine in the Gilded
Age to its globe-drenching ubiquity as the ultimate symbol of
consumer capitalism in the twenty-first century, Coca-Cola's
dramatic history unfolds as the ultimate business saga. In this
fully revised and expanded edition of "For God, Country &
Coca-Cola," Mark Pendergrast looks at America's cultural, social,
and economic history through the bottom of a green glass Coke
bottle and tells the captivating story of the world's most
recognizable consumer product.
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