For God, Country, and Coca-Cola - The Definitive History of the Great American Soft Drink and the Company That Makes It (Paperback, 3 Rev Ed)

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of "For God, Country & Coca-Cola," Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.

General

Imprint:	BasicBooks
Country of origin:	United States
Release date:	May 2013
First published:	May 2013
Authors:	Mark Pendergrast
Dimensions:	233 x 155 x 39mm (L x W x T)
Format:	Paperback - Trade
Pages:	560
Edition:	3 Rev Ed
ISBN-13:	978-0-465-02917-4
Categories:	Books > Humanities > History > American history > General Books > Humanities > History > World history > From 1900 > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General Books > History > American history > General Books > History > World history > From 1900 > General
LSN:	0-465-02917-5
Barcode:	9780465029174

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