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Making Sense of Messages - A Critical Apprenticeship in Rhetorical Criticism (Hardcover, 2nd edition)
Loot Price: R6,336
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Making Sense of Messages - A Critical Apprenticeship in Rhetorical Criticism (Hardcover, 2nd edition)
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Making Sense of Messages, now in its second edition, retains the
apprenticeship approach which facilitates effectively learning the
complex content and skills of rhetorical theory and criticism. A
new chapter on "The Rhetoric of Ignorance" provides needed theory
and examples that help students deal with the new rhetorical
landscape marked by such discursive complexities as "fake news,"
"whataboutism," and denial of science that creates rather than
reduces uncertainty in public argument. A new chapter, "Curating
and Analyzing Multimodal Mediated Rhetoric," deals with problems of
media criticism in the digital age. It provides theory, models of
application, and commentary that help novice critics understand and
mindfully practice criticism that leads to insight, not mere
opinion. Throughout the book, extended and updated examples and
commentaries are designed to promote "novice-to-expert" agency in
students. This textbook is ideal for introductory courses in
contemporary rhetoric, rhetorical criticism, and critical analysis
of mass media.
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