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Media, Persuasion and Propaganda (Paperback)
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Media, Persuasion and Propaganda (Paperback)
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This is an eclectic, interdisciplinary overview of persuasive
strategies and propaganda techniques. Living in a saturated media
environment, we are crowded from all sides by persuasive messages
and information. Advice, promotion and propaganda form a spectrum
of persuasion - and everywhere we see it performed in its full
theatricality, complete with actors, scripts, props and costumes.
Media, Persuasion and Propaganda guides the reader through the many
varieties of persuasion and its performance, exploring the
protocols of rhetoric unique to the medium, from orality and print
to film and digital images. Using case studies and exercises, this
innovative study poses challenging questions: How do individuals
and organisations exert influence to build communities and
networks? What role do media play in communicating persuasive
messages? How do we use recent discoveries in cognitive science to
promote a cause, advocate social change or market ideas and
products? How do we defend ourselves against manipulation and undue
influence and when does persuasion turn into propaganda? It uses
global examples and case studies to define the spectrum of
persuasion, from promotion to propaganda. It examines the
performance of propaganda, from orality to new media. It includes
exercises in each chapter to reinforce the key themes and promote
discussion. 1. Orientalism: it explores western scholarly and media
portrayals of the Orient the Middle East, North Africa, and Islam
for ideological purposes; 2. Abu Ghraib Exposed; it examines the
disturbing images which emerged in the US media in 2004 exposing
the torture of Iraqi prisoners by the American military and CIA
operatives in Abu Ghraib prison, Baghdad; 3. PR and Climate Change:
it delves into Cuba's Revolutionary Landscape to look at the
presentation of climate issues; 4. The Power of Nightmares; British
filmmaker Adam Curtis argues that the global 'War on Terror' is
based on a myth providing politicians with their power to govern;
and; 5. Rupert Murdoch and his News Corporation Scanda. It also
includes: 6. The Israel Lobby: In March 2009, British MP George
Galloway was denied entry into Canada because he supported Hamas,
an elected political party in Gaza identified as a terrorist
organisation by the Canadian government. Soules examines the pro
Israel lobby as a significant source of flak challenging media
reports on Israeli Palestinian relations; 7. Fox News: raises
issues about journalistic ethics and management interference,
especially when that interference is sustained, partisan, and
inflammatory; and 8. Ai Wei Wei: Never Sorry. In his notorious 1995
performance piece, dissident Chinese artist Ai Wei Wei photographed
himself dropping an ancient Han Dynasty urn which smashed at his
feet. This case study explores the aftermath and how Ai Wei Wei
became a hero of dissent for critics of China's human rights
policies.
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