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Public Communication of Research Universities - 'Arms Race' for Visibility or Science Substance? (Hardcover)
Loot Price: R3,899
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Public Communication of Research Universities - 'Arms Race' for Visibility or Science Substance? (Hardcover)
Series: Routledge Studies in Science, Technology and Society
Expected to ship within 12 - 17 working days
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This book analyses communication of university research institutes,
with a focus on science communication. Advancing the
'decentralisation hypothesis', it asserts that communication
structures are increasingly built also at 'subordinate unit' levels
of research universities. The book presents a cross-country
systematic comparison of institutes' communication activities
showing ongoing transformations in their communication capabilities
and practices. It considers a potential 'arms race' in activities,
professionalisation, motivations, and evaluation. Based on
empirical evidence from an international study carried out in
various countries across Europe, the Americas, and Asia, the book
examines the possibilities for civic science communication in this
new context. It will be of interest to scholars and students of
Communication Studies, STS, and Science Communication as well as to
those taking or leading courses in the fields of Sociology, Public
Relations, Marketing, Environmental and Risk Communication,
Innovation Studies, and Social Psychology. It is an essential
resource for funders, practitioners, teachers, and students dealing
with science communication and the position of science in society.
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