Political scientists are rarely able to study presidents from
inside the White House while presidents are governing, campaigning,
and delivering thousands of speeches. It's even rarer to find one
who manages to get officials such as political adviser Karl Rove or
presidential counselor Dan Bartlett to discuss their strategies
while those strategies are under construction. But that is exactly
what Martha Joynt Kumar pulls off in her fascinating new book,
which draws on her first-hand reporting, interviewing, and original
scholarship to produce analyses of the media and communications
operations of the past four administrations, including chapters on
George W. Bush and Bill Clinton.
Kumar describes how today's White House communications and media
operations can be at once in flux and remarkably stable over time.
She describes how the presidential Press Office that was once
manned by a single presidential advisor evolved into a multilayered
communications machine that employs hundreds of people, what modern
presidents seek to accomplish through their operations, and how
presidents measure what they get for their considerable
efforts.
Laced throughout with in-depth statistics, historical insights,
and you-are-there interviews with key White House staffers and
journalists, this indispensable and comprehensive dissection of
presidential communications operations will be key reading for
scholars of the White House researching the presidency, political
communications, journalism, and any other discipline where how and
when one speaks is at least as important as what one says.
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